In this week's segment, we highlight FAQs around purchased email lists, list validation services, and common deliverability issues. This Week in Email is a weekly digest of industry news, email deliverability tips, and inbound marketing best practices. If you have an article you would like us to consider, send us a tweet @datavalidation.
"Generally speaking, list validation services are able to identify email addresses pre-deployment as either valid or invalid. Every service is different, so you will likely find that there are more possible results than just those two, but the idea is that these services help you identify good and bad addresses before sending to them." Jordan Hunt
Sending to subscribers that have undeliverable email addresses will negatively impact your sender reputation, and your ability to get placed in the inbox rather than the junk folder. List validation gives you insight into the quality of your mailing list before deploying a campaign, and removes most undeliverable subscribers. The headache of a higher than normal bounce rate and poor delivery can be prevented by following email marketing best practices, including utilizing a comprehensive email validation service (like DataValidation. ) Deliverability is not easy to master, and email list hygeine can be a great asset to your email marketing routine. In this post, ReturnPath reviews list validation services and provides recommendations on when and where to implement it. Read more.
"In order to properly explain why purchasing an email list is never a good idea, it’s important to impart one clear, concise fact about this process to you and the rest of the readers browsing this article – most lists for sale are bad." Victor Green
Starting an email list from scratch can be daunting. You may be tempted to take what seems like a shortcut to building your email list. While purchasing an email list may sound like a quick way to reach new leads, let's take a closer look at the long term effects of sending to a purchased list. From getting all of your IPs banned (meaning ISPs won't accept your email) to plummeting deliverability metrics, purchasing a list can lead to a flood of negative consequences for your marketing efforts as well as for your brand's reputation. In this post, EliteEmail sheds light on why putting in the hard work to grow your email list the right way is always the way to go. Read more.
"Hitting spam traps regularly is a signal that your list acquisition or hygiene practices need improvement. In most cases, if your list is obtained by clear permission – not obtained through purchase, harvesting, or a third party – spam trap hits will be minimal." Brad Gurley
Can your IP reputation be affected by the email practices of others? Do you know what is considered an acceptable bounce rate? (Hint: under 3%.) What type of bounce rate can get you in trouble with your ESP? Brad Gurley, Director of Deliverability at WhatCounts, shares an insider's perspective to these and other deliverability questions. Read more.
Image Credit: Jenny Downing
In less than two weeks we went from an 87% reputation to 98% with SendGrid. We have pleased the ISP gods thanks to your team!— Mikhail Avady, IP SmartUP
I was a bit desperate yesterday after MailChimp blocked one of my uploaded lists. It is clear that DataValidation solved this very quickly. Thanks a lot!— Yves Van Hee, Atradius
DataValidation saved my life! I had to migrate the newsletter campaigns from a self-programmed system to Zoho Campaigns, and I recognized, too late, that the dataset was horrible. Zoho blocked me during the first campaign.— Hans-Henning Schulz, Deutscher Verlag für Gesundh
I LOVE your service. I’ve used the MailChimp integration, which works like a dream. I will be recommending your service to all my MailChimp clients as a “good practice” tool to add to their arsenal.— Bridget Gilchrist, Tin Soldier Ltd.
Thanks very much for cleaning my list, the service works very well.— Ross Debos, Sunday SouLounge
Super. I didn't expect the Mailchimp integration. It made everything painless.— Philip Owen, volgatrader.com
The service I have received has been fantastic. Without any doubt the best online service I have ever had. Thank you!— Andrés Gómez-Peña, IDB
On our first eNews to nearly 2,500 subscribers, we had only 5 bounce-backs and 7 unsubscribes. No way that would have been possible without your service! Thanks, DataValidation, for keeping us in compliance!— Jodie Rogers, University of Oregon
You guys are awesome. I've been looking for a platform like this for 2 months to vet media contacts for my startup so I don't trash our domain in spam traps. This was the most effective tool I've found, and I'll be using it again on the consumer side as we develop a direct email marketing campaign.— Jared Criscuolo, seededbox.com
Y’all have a great service with a nice clean, user friendly interface. Glad to be able to have multiple versions of our list to make use of. No doubt I’ll be using the services of your company again in the near future.— Cody Reid, Brunk Auctions
I'm very pleased with how fast I got a reply to my questions. Also very satified with the price and service. Great job.— Joshua Guilfoyle, New York City, NY
Very useful — helped us get over the hump with our first import of 6-year old data to MailChimp. Now running much more smoothly!— Alex English, Tampa Bay Regional Transportation Authority (TBARTA)
Thanks Data Validation! It was easy to use and after I studied the definitions, I was able to re-sort my data for upload to MailChimp. In addition, your tips about sending emails to the Accepts All emails was extremely helpful!— Jennifer Hoskins, PHR
It's awesome!! I was able to import the cleaned list of A's and B's into MailChimp no problem, whereas before cleaning with DV, MailChimp let me know a re-opt in would be required. I'm thrilled with this service!— Lily Starling, ParkWinters.com
We tried DataValidation on advice from a colleague. The service was easy to link to Mailchimp, and was extremely affordable.— Jodie Rogers, University of Oregon
We are VERY satisfied. Your service has refreshed our stale mailing list and contributed to the surrealistic celebration of the Domestic Research Society's 10th anniversary - high in the Julian Alps!— Alenka Pirman, Domestic Research Team
Your service has been outstanding, and I especially liked your LiveChat feature - very helpful!— Karen Burke, Crop King
We saved thousands of dollars that would have been spent on bounces and opt-outs by using DataValidation's cleaning tools. Now, we use their real-time protection so we never have a bad list again.— Blake, Perdue for Senate
Thank you very much! Your service is super!— Lexi Serebro, ToneDef.co.za
Thanks for your service, it was helpful and easy to use! MailChimp knew what they were doing when they recommended you.— Abby Rubottom, FloridaPromise.org
We are very pleased with your service and fast turnaround time. We ran a small list through and then sampled those emails through our email platform.— James J. Marks, Background Info USA