4 Articles to Kickstart Your Email Marketing



This Week in Email is a weekly digest of industry news, email marketing tips, and cool products and features. Topics covered in this roundup include cart abandonment, shareable content, and optimizing open rates. If you have an article you would like us to consider, send us a tweet @datavalidation.


7 Tips for Creating Shareable Email Marketing Content | iContact

The question, then, is how to create content that people want to share? There’s no magic formula, unfortunately, but there are tips, tricks, and types of content that are proven to perform better than others.

Did you know that words like secret and discover increase the sharability of content? Or that Twitter users share more than 700 YouTube videos a minute? In this post, iContact tells us 7 ways to promote social sharing in email marketing content. We recommend taking at least one of these tips and implementing it in your email campaign right away.


4 Lessons Game of Thrones Can Teach You About Email Marketing | Vertical Response

Before your next message lands in an inbox, ask yourself, “What am I trying to accomplish with this email?” Your answer should dictate what’s in the email, when it’s sent and who receives it.

Studies have shown binging on Game of Thrones can improve your email marketing game. Okay, so maybe that isn’t entirely accurate, but this Vertical Response post delivers 4 solid email marketing lessons extracted from Varys, Bran Stark, and Jon Snow.


Cart Abandonment: 3 Disturbing Industry Statistics + 7 Tips for Successful Cart Reminders | ClickZ

Many retailers are concerned that offering discounts in cart reminder emails will encourage shoppers to abandon carts. This may be the case. But you need to weigh this potential downside against the revenue that cart reminder emails generate.

Does your ecommerce shop use cart abandonment emails? If not, you aren’t alone. Fewer than 21% of retailers are taking advantage of cart abandonment emails, which is baffling considering shopping cart abandonment accounts for an estimated $18 billion in lost revenue every year. Jeanne Jennings provides actionable tips to implement effective and revenue generating cart abandonment emails.


How We’re Testing Timewarp | MailChimp

"When you think about why someone decides to read an email, you probably start at the subject line. And it’s totally true that more people will open the "best" subject. But through all of our A/B splits, 3% is the biggest open rate increase we’ve gotten."

MailChimp sends out a quarterly newsletter called MonkeyWrench. This provides a great opportunity for them to test their own product, experiment with different features, and find new ways to delight their users. In their most recent experiment, they played around with the Timewarp feature and saw open rates go from 23.2% to 43.7%.


Image Credit: batintherain


comments powered by Disqus

Most Recent Blog Posts


This Week In Email March 28th 2016
Building and Maintaining a High Quality Email List
This Week In Email March 7th 2016
5 Important Things that Affect Email Delivery & How You Can Overcome Them
This Week In Email February 3rd 2016

View All Recent Posts >

Categories


Tags


What People Are Saying

In less than two weeks we went from an 87% reputation to 98% with SendGrid. We have pleased the ISP gods thanks to your team!
— Mikhail Avady, IP SmartUP
I was a bit desperate yesterday after MailChimp blocked one of my uploaded lists. It is clear that DataValidation solved this very quickly. Thanks a lot!
— Yves Van Hee, Atradius
DataValidation saved my life! I had to migrate the newsletter campaigns from a self-programmed system to Zoho Campaigns, and I recognized, too late, that the dataset was horrible. Zoho blocked me during the first campaign.
— Hans-Henning Schulz, Deutscher Verlag für Gesundh
I LOVE your service. I’ve used the MailChimp integration, which works like a dream. I will be recommending your service to all my MailChimp clients as a “good practice” tool to add to their arsenal.
— Bridget Gilchrist, Tin Soldier Ltd.
Thanks very much for cleaning my list, the service works very well.
— Ross Debos, Sunday SouLounge
Super. I didn't expect the Mailchimp integration. It made everything painless.
— Philip Owen, volgatrader.com
The service I have received has been fantastic. Without any doubt the best online service I have ever had. Thank you!
— Andrés Gómez-Peña, IDB
On our first eNews to nearly 2,500 subscribers, we had only 5 bounce-backs and 7 unsubscribes. No way that would have been possible without your service! Thanks, DataValidation, for keeping us in compliance!
— Jodie Rogers, University of Oregon
You guys are awesome. I've been looking for a platform like this for 2 months to vet media contacts for my startup so I don't trash our domain in spam traps. This was the most effective tool I've found, and I'll be using it again on the consumer side as we develop a direct email marketing campaign.
— Jared Criscuolo, seededbox.com
Y’all have a great service with a nice clean, user friendly interface. Glad to be able to have multiple versions of our list to make use of. No doubt I’ll be using the services of your company again in the near future.
— Cody Reid, Brunk Auctions
I'm very pleased with how fast I got a reply to my questions. Also very satified with the price and service. Great job.
— Joshua Guilfoyle, New York City, NY
Very useful — helped us get over the hump with our first import of 6-year old data to MailChimp. Now running much more smoothly!
— Alex English, Tampa Bay Regional Transportation Authority (TBARTA)
Thanks Data Validation! It was easy to use and after I studied the definitions, I was able to re-sort my data for upload to MailChimp. In addition, your tips about sending emails to the Accepts All emails was extremely helpful!
— Jennifer Hoskins, PHR
It's awesome!! I was able to import the cleaned list of A's and B's into MailChimp no problem, whereas before cleaning with DV, MailChimp let me know a re-opt in would be required. I'm thrilled with this service!
— Lily Starling, ParkWinters.com
We tried DataValidation on advice from a colleague. The service was easy to link to Mailchimp, and was extremely affordable.
— Jodie Rogers, University of Oregon
We are VERY satisfied. Your service has refreshed our stale mailing list and contributed to the surrealistic celebration of the Domestic Research Society's 10th anniversary - high in the Julian Alps!
— Alenka Pirman, Domestic Research Team
Your service has been outstanding, and I especially liked your LiveChat feature - very helpful!
— Karen Burke, Crop King
We saved thousands of dollars that would have been spent on bounces and opt-outs by using DataValidation's cleaning tools. Now, we use their real-time protection so we never have a bad list again.
— Blake, Perdue for Senate
Thank you very much! Your service is super!
— Lexi Serebro, ToneDef.co.za
Thanks for your service, it was helpful and easy to use! MailChimp knew what they were doing when they recommended you.
— Abby Rubottom, FloridaPromise.org
We are very pleased with your service and fast turnaround time. We ran a small list through and then sampled those emails through our email platform.
— James J. Marks, Background Info USA

Tweets