This Week in Email is a weekly digest of industry news, email marketing tips, and cool products and features. Topics covered in this roundup include cart abandonment, shareable content, and optimizing open rates. If you have an article you would like us to consider, send us a tweet @datavalidation.
The question, then, is how to create content that people want to share? There’s no magic formula, unfortunately, but there are tips, tricks, and types of content that are proven to perform better than others.
Did you know that words like secret and discover increase the sharability of content? Or that Twitter users share more than 700 YouTube videos a minute? In this post, iContact tells us 7 ways to promote social sharing in email marketing content. We recommend taking at least one of these tips and implementing it in your email campaign right away.
Before your next message lands in an inbox, ask yourself, “What am I trying to accomplish with this email?” Your answer should dictate what’s in the email, when it’s sent and who receives it.
Studies have shown binging on Game of Thrones can improve your email marketing game. Okay, so maybe that isn’t entirely accurate, but this Vertical Response post delivers 4 solid email marketing lessons extracted from Varys, Bran Stark, and Jon Snow.
Many retailers are concerned that offering discounts in cart reminder emails will encourage shoppers to abandon carts. This may be the case. But you need to weigh this potential downside against the revenue that cart reminder emails generate.
Does your ecommerce shop use cart abandonment emails? If not, you aren’t alone. Fewer than 21% of retailers are taking advantage of cart abandonment emails, which is baffling considering shopping cart abandonment accounts for an estimated $18 billion in lost revenue every year. Jeanne Jennings provides actionable tips to implement effective and revenue generating cart abandonment emails.
"When you think about why someone decides to read an email, you probably start at the subject line. And it’s totally true that more people will open the "best" subject. But through all of our A/B splits, 3% is the biggest open rate increase we’ve gotten."
MailChimp sends out a quarterly newsletter called MonkeyWrench. This provides a great opportunity for them to test their own product, experiment with different features, and find new ways to delight their users. In their most recent experiment, they played around with the Timewarp feature and saw open rates go from 23.2% to 43.7%.
Image Credit: batintherain
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