From lead generation to switching email service providers, this week's roundup highlights list hygeine tips, optimizing for mobile, and leveraging content for optins. This Week in Email is a weekly digest of industry news, email marketing tips, and cool products and features. If you have an article you would like us to consider, send us a tweet @datavalidation.
"Keeping outdated and undeliverable emails out of your email list is essential for effective email marketing. Here’s how you can clean your email list and ensure better delivery." Phil Hill
Flashissue is a slick tool that makes curating and emailing content a snap. It's free to use, integrates with Gmail and MailChimp, and provides tracking tools for your email marketing. If you send email, you probably know how important it is to protect your sender reputation. A beautifully designed email is useless if it doesn't reach the inbox. How can you keep your email list up to date and avoid bounces? Phil Hill explains how to quickly clean an email list before deploying a marketing campaign. Check out Flashissue's app here.
"Carrying bad data unnecessarily is an awful lot like hoarding, and in email marketing the results of that approach could mean a less than stellar launch from your new ESP. Your sender reputation could suffer and anything from prolonged bulking or blocking issues to blacklistings could lead to a problematic first experience with your new ESP." Andrew Puttock
Knowing where to move, what to pack, and what to leave behind is important when considering a new ESP. The first step is identifying which ESPs can meet your email marketing needs. Once you decide on a new home base, you'll want to take intentional steps to protect your deliverability. This transfer period is the perfect time to do a full database clean. Andrew Puttock goes over the must have data, and recommends removing all undeliverable emails from your list before moving in to your new home. Read more.
"Research showed that what a prospect reads before he becomes a lead is hugely influential in understanding their needs, which in turn impacts your marketing strategies – helping you reach the right customer whose needs are met." Sara-Ruth Wolkiewicz
You work hard to produce content your followers will appreciate and enjoy. Driving new traffic to your site and converting visitors into leads can be done by leveraging this existing content. Have you ever considered bartering? Give a free trial of your service to a high profile blogger in exchange for a guest blog post. Webinars are a great way grow your mailing list, and provide valuable information to your leads. Don't forget to download the lead generation checklist at the end of the post. Read more.
"Not adjusting to the needs of your mobile customer means that you’re leaving money on the table. And we’d hate to see you do that." Mark John Hiemstra
You may have heard that majority of emails are now opened on mobile devices, but did you know 75% of people who receive an email that isn’t optimized for mobile will just delete it? Meaning if you aren't optimizing your emails for mobile viewing, you shouldn't bother sending them. Nobody wants their emails to be sent to the trash! Something as simple as changing a font size can improve the readability of your emails. In this post, Unbounce provides insight into 4 reasons your mobile emails may be failing, and how you can fix them. Read more.
Image Credit: Judy
In less than two weeks we went from an 87% reputation to 98% with SendGrid. We have pleased the ISP gods thanks to your team!— Mikhail Avady, IP SmartUP
I was a bit desperate yesterday after MailChimp blocked one of my uploaded lists. It is clear that DataValidation solved this very quickly. Thanks a lot!— Yves Van Hee, Atradius
DataValidation saved my life! I had to migrate the newsletter campaigns from a self-programmed system to Zoho Campaigns, and I recognized, too late, that the dataset was horrible. Zoho blocked me during the first campaign.— Hans-Henning Schulz, Deutscher Verlag für Gesundh
I LOVE your service. I’ve used the MailChimp integration, which works like a dream. I will be recommending your service to all my MailChimp clients as a “good practice” tool to add to their arsenal.— Bridget Gilchrist, Tin Soldier Ltd.
Thanks very much for cleaning my list, the service works very well.— Ross Debos, Sunday SouLounge
Super. I didn't expect the Mailchimp integration. It made everything painless.— Philip Owen, volgatrader.com
The service I have received has been fantastic. Without any doubt the best online service I have ever had. Thank you!— Andrés Gómez-Peña, IDB
On our first eNews to nearly 2,500 subscribers, we had only 5 bounce-backs and 7 unsubscribes. No way that would have been possible without your service! Thanks, DataValidation, for keeping us in compliance!— Jodie Rogers, University of Oregon
You guys are awesome. I've been looking for a platform like this for 2 months to vet media contacts for my startup so I don't trash our domain in spam traps. This was the most effective tool I've found, and I'll be using it again on the consumer side as we develop a direct email marketing campaign.— Jared Criscuolo, seededbox.com
Y’all have a great service with a nice clean, user friendly interface. Glad to be able to have multiple versions of our list to make use of. No doubt I’ll be using the services of your company again in the near future.— Cody Reid, Brunk Auctions
I'm very pleased with how fast I got a reply to my questions. Also very satified with the price and service. Great job.— Joshua Guilfoyle, New York City, NY
Very useful — helped us get over the hump with our first import of 6-year old data to MailChimp. Now running much more smoothly!— Alex English, Tampa Bay Regional Transportation Authority (TBARTA)
Thanks Data Validation! It was easy to use and after I studied the definitions, I was able to re-sort my data for upload to MailChimp. In addition, your tips about sending emails to the Accepts All emails was extremely helpful!— Jennifer Hoskins, PHR
It's awesome!! I was able to import the cleaned list of A's and B's into MailChimp no problem, whereas before cleaning with DV, MailChimp let me know a re-opt in would be required. I'm thrilled with this service!— Lily Starling, ParkWinters.com
We tried DataValidation on advice from a colleague. The service was easy to link to Mailchimp, and was extremely affordable.— Jodie Rogers, University of Oregon
We are VERY satisfied. Your service has refreshed our stale mailing list and contributed to the surrealistic celebration of the Domestic Research Society's 10th anniversary - high in the Julian Alps!— Alenka Pirman, Domestic Research Team
Your service has been outstanding, and I especially liked your LiveChat feature - very helpful!— Karen Burke, Crop King
We saved thousands of dollars that would have been spent on bounces and opt-outs by using DataValidation's cleaning tools. Now, we use their real-time protection so we never have a bad list again.— Blake, Perdue for Senate
Thank you very much! Your service is super!— Lexi Serebro, ToneDef.co.za
Thanks for your service, it was helpful and easy to use! MailChimp knew what they were doing when they recommended you.— Abby Rubottom, FloridaPromise.org
We are very pleased with your service and fast turnaround time. We ran a small list through and then sampled those emails through our email platform.— James J. Marks, Background Info USA