5 Articles to Chalk Up Sender Reputation



Learning the history of email can help you understand how ISPs and ESPs measure your sender reputation. This weekly roundup focuses on the importance of maintaining a good sender reputation, and reviews how email is delivered to the inbox. This Week in Email is a weekly digest of email deliverability updates, email marketing news, and tips on email list quality. If you have an article you would like us to consider, send us a tweet @datavalidation.


Reputation Matters: How to Make Sure Your Emails Get Delivered to the Inbox | AWeber

"If the word “reputation” conjures up old memories of how others perceived you in high school, you’re actually not too far off from how it relates to email." Mohammed Ahmed

Reputation is everything! Your reputation can affect the way others perceive you or your brand, and change the way people interact with you. The same goes for email. If you want your emails to be well received, focus on sender reputation first. Understanding what improves or diminishes email sender reputation is the key to raising deliverability rates. Read more >>


Where can I mail a purchased list? | Word to the Wise

"If you’re in the situation where the choice is send to the list or get fired then you have some hard decisions to make. Is this your line in the sand?" Laura Atkins

Ask any email marketing expert what they think about purchased email lists and the answers will be unanimous and clear: stay away! Don’t spend your time and resources on a list of emails that has been purchased. The results will be poor and your efforts will be wasted. Problems arise when others in your company don’t see eye to eye on this topic. The decision to use a purchased email list can come from higher up, and you may have no say in the matter. Laura from Word to the Wise offers advice on handling such situations. Read more >>


Top Measures To Improve Sender Reputation & Email Deliverability | Benchmark Email

"Email deliverability is an issue faced by many companies depending on email to send important messages to their customers. Over 20% of acceptable emails, including email & shipping confirmations and password resets never reach the recipient’s inbox." Benchmark Team

Getting your content in the inbox of your subscribers is the number one goal! Your email marketing success greatly depends on a high deliverability rate. The Benchmark Team reviews the main areas to focus on to improve deliverability. Start by sending email to the right people, and continue to monitor factors such as the volume of emails sent, complaint rates and spam traps. Read more >>


How Email Works, Part One: The Story of "Send" | ClickZ

"I wrote an article listing five things every email marketer should know. A common response was "Ok, so where can we learn this?" Here then is my explanation of how email is delivered. i.e. What happens when you hit "send" in your email platform." Derek Harding

Have you ever wondered what happens once you hit the “send” button? Yes, of course you know the email is sent and delivered to the recipient. But how does your email make it from your ESP to the correct inbox? Derek Harding from ClickZ explains what goes on in the background. He provides a step by step explanation on what happens once you hit send to when the email reaches the mail server. This is the first of two articles detailing the way an email reaches the inbox. Read more >>


How Email Works: Part Two | ClickZ

"In part one we looked at what happens to an email marketing message from the point at which you hit “send” until it reaches the receiving site’s servers. We followed the message through the submission to the ESP’s MTA and then over SMTP to the ISP’s MTA. There are, however, several more steps to take before it reaches the end recipient." Derek Harding

You hit the send button, and now you know what is going on and how your email reaches the mail server. The next step is to get your email placed in the correct inbox within an ISP. Each ISP, like Gmail, Yahoo, AOL, and others, take different approaches to how they handle incoming email. Derek Harding continues his series with his second article, giving an overview of what happens once your email reaches the ISPs. Read more >>


Image Credit: kaboompics.com


comments powered by Disqus

Most Recent Blog Posts


This Week In Email March 28th 2016
Building and Maintaining a High Quality Email List
This Week In Email March 7th 2016
5 Important Things that Affect Email Delivery & How You Can Overcome Them
This Week In Email February 3rd 2016

View All Recent Posts >

Categories


Tags


What People Are Saying

In less than two weeks we went from an 87% reputation to 98% with SendGrid. We have pleased the ISP gods thanks to your team!
— Mikhail Avady, IP SmartUP
I was a bit desperate yesterday after MailChimp blocked one of my uploaded lists. It is clear that DataValidation solved this very quickly. Thanks a lot!
— Yves Van Hee, Atradius
DataValidation saved my life! I had to migrate the newsletter campaigns from a self-programmed system to Zoho Campaigns, and I recognized, too late, that the dataset was horrible. Zoho blocked me during the first campaign.
— Hans-Henning Schulz, Deutscher Verlag für Gesundh
I LOVE your service. I’ve used the MailChimp integration, which works like a dream. I will be recommending your service to all my MailChimp clients as a “good practice” tool to add to their arsenal.
— Bridget Gilchrist, Tin Soldier Ltd.
Thanks very much for cleaning my list, the service works very well.
— Ross Debos, Sunday SouLounge
Super. I didn't expect the Mailchimp integration. It made everything painless.
— Philip Owen, volgatrader.com
The service I have received has been fantastic. Without any doubt the best online service I have ever had. Thank you!
— Andrés Gómez-Peña, IDB
On our first eNews to nearly 2,500 subscribers, we had only 5 bounce-backs and 7 unsubscribes. No way that would have been possible without your service! Thanks, DataValidation, for keeping us in compliance!
— Jodie Rogers, University of Oregon
You guys are awesome. I've been looking for a platform like this for 2 months to vet media contacts for my startup so I don't trash our domain in spam traps. This was the most effective tool I've found, and I'll be using it again on the consumer side as we develop a direct email marketing campaign.
— Jared Criscuolo, seededbox.com
Y’all have a great service with a nice clean, user friendly interface. Glad to be able to have multiple versions of our list to make use of. No doubt I’ll be using the services of your company again in the near future.
— Cody Reid, Brunk Auctions
I'm very pleased with how fast I got a reply to my questions. Also very satified with the price and service. Great job.
— Joshua Guilfoyle, New York City, NY
Very useful — helped us get over the hump with our first import of 6-year old data to MailChimp. Now running much more smoothly!
— Alex English, Tampa Bay Regional Transportation Authority (TBARTA)
Thanks Data Validation! It was easy to use and after I studied the definitions, I was able to re-sort my data for upload to MailChimp. In addition, your tips about sending emails to the Accepts All emails was extremely helpful!
— Jennifer Hoskins, PHR
It's awesome!! I was able to import the cleaned list of A's and B's into MailChimp no problem, whereas before cleaning with DV, MailChimp let me know a re-opt in would be required. I'm thrilled with this service!
— Lily Starling, ParkWinters.com
We tried DataValidation on advice from a colleague. The service was easy to link to Mailchimp, and was extremely affordable.
— Jodie Rogers, University of Oregon
We are VERY satisfied. Your service has refreshed our stale mailing list and contributed to the surrealistic celebration of the Domestic Research Society's 10th anniversary - high in the Julian Alps!
— Alenka Pirman, Domestic Research Team
Your service has been outstanding, and I especially liked your LiveChat feature - very helpful!
— Karen Burke, Crop King
We saved thousands of dollars that would have been spent on bounces and opt-outs by using DataValidation's cleaning tools. Now, we use their real-time protection so we never have a bad list again.
— Blake, Perdue for Senate
Thank you very much! Your service is super!
— Lexi Serebro, ToneDef.co.za
Thanks for your service, it was helpful and easy to use! MailChimp knew what they were doing when they recommended you.
— Abby Rubottom, FloridaPromise.org
We are very pleased with your service and fast turnaround time. We ran a small list through and then sampled those emails through our email platform.
— James J. Marks, Background Info USA

Tweets