In this edition of This Week in Email, we share with you the most common email marketing predictions for 2016, look at the importance of doing a beginning of the year audit of your email campaigns, get the CAN-SPAM act in a nutshell, and learn how to deal with apparent DMARC authentication inconsistencies. We hope you will find all of them helpful and informative.
This Week in Email is a weekly digest of email deliverability updates, email marketing news, and tips on email list quality. If you have an article you would like us to consider, send us a tweet @datavalidation.
"New Year predictions are a lot like New Year resolutions. Both are made with great optimism and a bold look to the future. Only time will tell what holds true. We’re looking forward to all the possibilities for improvement this year and hope all the predictions crystallize." Gerald Marshall, Indiemark
In this first article we are featuring this week, Gerald Marshall is sharing his conclusions after reading 116 web articles that make predictions for 2016 in Email Marketing. If you would like to know what the meteorologists of Email Marketing are predicting for 2016 and don’t have time for a proper research, this article is for you. You can read what is the most predicted phenomenon and the least predicted one. Reading this article will help you determine if your Email Marketing strategies and practices are up to date with today’s trends. Read more >>
"Review these CAN-SPAM rules, and make sure you follow them to the letter. You’ll keep your subscribers happy, and you’ll sleep better at night knowing the Federal Trade Commission is not going to come knocking at your door with a big bill." Beth Hayden, Copyblogger
Maybe you have always wondered what this CAN-SPAM thing is all about, but you never got around to reading the law. This article provides a summary of the most important CAN-SPAM rules for email marketers. It can be a great starting point if you want to do some research into it or want to review and refresh your knowledge. The info covered by this article is of utmost importance for every email marketer Read more >>
"Email senders can take important steps to ensure that their legitimate mail is authenticating properly and suspicious mail is blocked. But occasionally, the delivery decisions of mailbox providers like Google, Yahoo!, and AOL are perplexing." Aaron Stevenson, Return Path
Based on a real life situation that the people at Return Path have faced, this article sheds light over a very tricky situation in which the emails marked as suspicious by the DMARC authentication protocol were still being accepted by the ISPs and were let through to the recipient’s inbox. The author shares the conclusion their team came to after investigating why this was happening, and also provides a solution to readers that face the same issue. Read more >>
"Performing a start of year audit is an invaluable process that helps to identify the necessary changes, errors, and mistakes that need immediate remediation. It is also beneficial as you create your wishlist of program improvements, which you can implement over the coming year." Derek Harding, ClickZ
What better way to start the new year than by self-evaluating your entire work as an email marketer. But where do you start? Derek Harding proposes a very useful checklist if you want to check your email marketing program and make sure it’s in ship-shape for the new year. Among many things on the checklist, one of them is to experience the email campaign from the subscriber’s perspective. All in all a great subject to check out now that a new year is ahead. Read more >>
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Image Credit: Marco Cerato