This Week In Email March 28th 2016

In this edition of This Week in Email, we’re going to jump right in with some email marketing predictions for 2020. The next stop is learning how to create mobile-friendly email and and in the last two articles we will study some interesting email user habits. Let’s get started!

This Week in Email is a weekly digest of email deliverability updates, email marketing news, and tips on email list quality. If you have an article you would like us to consider, send us a tweet @datavalidation.

The Future of Email Marketing | Litmus

"Think of the innovations that have impacted email marketing professionals in the past 5 years. [...] Considering all of that change, we couldn’t help but wonder: What do the next 5 years have in store?" Chad White, Litmus

Starting off this week is a very exciting article that has some of the top experts in email marketing speak about the way the industry will evolve by 2020. Find out what each of these marketing gurus have to say as they share their thoughts on how they think things will turn out based on their present and past experience. Some suggest we might witness a reversal back to plain text, others talk about how complex in design and functionality email will become. Read more >>

Email Marketing in a Mobile-First Era: How to Get It Right | MarketingProfs

"Email marketing is alive and kicking in mobile so make sure you put your data-driven mobile cap on when planning, executing, and optimizing your campaigns." Shani Rosenfelder, AppsFlyer

Our next stop is at MarketingProfs, as they touch on a very important subject that should interest every email marketer: mobile optimization. It features five levels that you can work at to get your email campaign mobile-optimized: design, content, location-driven offers, deeplinking with apps, and cross-channel integration. Get some timely, practical advice on how to make your email campaign suitable for mobile devices. Read more >>

Email Is Eating More of Your Life Than You Think | Contently

"Sending emails can make you feel like a lovestruck middle schooler—when should you send the note? Have they read it yet?" Jillian Richardson, Contently

Here’s another interesting read for this week. This colorful article will help you understand your subscribers better. Find out how many hours they spend with email in a day, what is best time of day to be sending out marketing emails, words that you should and should not use in email titles, and other interesting facts and stats about the average email user. Read more >>

9 Questions People Ask Before Opening an Email | Inc.

"You have two seconds (at most) to convince the recipient of your email that your email is worth opening." Geoffrey James,

The last stop is yet another article that talks about the email user’s behaviour and motivations. It really helps when you can put yourself in your subscribers’ shoes. Geoffrey James has done that and he came up with 9 questions people ask before opening an email. By understanding them, with a few simple tweaks, you will create more engaging campaigns and you will see higher conversion rates. Read more >>

 Check out our free guide: Building and Maintaining a High Quality Email List

comments powered by Disqus

Most Recent Blog Posts

This Week In Email March 28th 2016
Building and Maintaining a High Quality Email List
This Week In Email March 7th 2016
5 Important Things that Affect Email Delivery & How You Can Overcome Them
This Week In Email February 3rd 2016

View All Recent Posts >



What People Are Saying

In less than two weeks we went from an 87% reputation to 98% with SendGrid. We have pleased the ISP gods thanks to your team!
— Mikhail Avady, IP SmartUP
I was a bit desperate yesterday after MailChimp blocked one of my uploaded lists. It is clear that DataValidation solved this very quickly. Thanks a lot!
— Yves Van Hee, Atradius
DataValidation saved my life! I had to migrate the newsletter campaigns from a self-programmed system to Zoho Campaigns, and I recognized, too late, that the dataset was horrible. Zoho blocked me during the first campaign.
— Hans-Henning Schulz, Deutscher Verlag für Gesundh
I LOVE your service. I’ve used the MailChimp integration, which works like a dream. I will be recommending your service to all my MailChimp clients as a “good practice” tool to add to their arsenal.
— Bridget Gilchrist, Tin Soldier Ltd.
Thanks very much for cleaning my list, the service works very well.
— Ross Debos, Sunday SouLounge
Super. I didn't expect the Mailchimp integration. It made everything painless.
— Philip Owen,
The service I have received has been fantastic. Without any doubt the best online service I have ever had. Thank you!
— Andrés Gómez-Peña, IDB
On our first eNews to nearly 2,500 subscribers, we had only 5 bounce-backs and 7 unsubscribes. No way that would have been possible without your service! Thanks, DataValidation, for keeping us in compliance!
— Jodie Rogers, University of Oregon
You guys are awesome. I've been looking for a platform like this for 2 months to vet media contacts for my startup so I don't trash our domain in spam traps. This was the most effective tool I've found, and I'll be using it again on the consumer side as we develop a direct email marketing campaign.
— Jared Criscuolo,
Y’all have a great service with a nice clean, user friendly interface. Glad to be able to have multiple versions of our list to make use of. No doubt I’ll be using the services of your company again in the near future.
— Cody Reid, Brunk Auctions
I'm very pleased with how fast I got a reply to my questions. Also very satified with the price and service. Great job.
— Joshua Guilfoyle, New York City, NY
Very useful — helped us get over the hump with our first import of 6-year old data to MailChimp. Now running much more smoothly!
— Alex English, Tampa Bay Regional Transportation Authority (TBARTA)
Thanks Data Validation! It was easy to use and after I studied the definitions, I was able to re-sort my data for upload to MailChimp. In addition, your tips about sending emails to the Accepts All emails was extremely helpful!
— Jennifer Hoskins, PHR
It's awesome!! I was able to import the cleaned list of A's and B's into MailChimp no problem, whereas before cleaning with DV, MailChimp let me know a re-opt in would be required. I'm thrilled with this service!
— Lily Starling,
We tried DataValidation on advice from a colleague. The service was easy to link to Mailchimp, and was extremely affordable.
— Jodie Rogers, University of Oregon
We are VERY satisfied. Your service has refreshed our stale mailing list and contributed to the surrealistic celebration of the Domestic Research Society's 10th anniversary - high in the Julian Alps!
— Alenka Pirman, Domestic Research Team
Your service has been outstanding, and I especially liked your LiveChat feature - very helpful!
— Karen Burke, Crop King
We saved thousands of dollars that would have been spent on bounces and opt-outs by using DataValidation's cleaning tools. Now, we use their real-time protection so we never have a bad list again.
— Blake, Perdue for Senate
Thank you very much! Your service is super!
— Lexi Serebro,
Thanks for your service, it was helpful and easy to use! MailChimp knew what they were doing when they recommended you.
— Abby Rubottom,
We are very pleased with your service and fast turnaround time. We ran a small list through and then sampled those emails through our email platform.
— James J. Marks, Background Info USA