Ongoing maintenance of email subscriber data is essential to reaching the inbox and upholding a great sender reputation. This holds true for both email marketers and email service providers. We build integrations and APIs with the belief that email list maintenance should be transparent, ongoing, comprehensive, and proactive. As a fellow Atlanta-based company, MailChimp was an ideal choice for our first ESP integration.
MailChimp is a self-service email service provider that boasts the best deliverability in the email marketing industry. They have maintained great deliverability using Omnivore, a proprietary algorithm that can predict the likelihood an email list will have high bounces. This algorithm becomes more intelligent over time, and also flags inappropriate content, purchased lists, and non-permission based lists. When Omnivore flags a list for data quality, MailChimp support usually recommends list cleaning prior to allowing an email campaign to be sent.
Getting flagged or blocked can be a stressful time for unsuspecting email marketers. In May 2013, we released our first integrated list cleaning service to MailChimp users. This allowed MailChimp users to link a MailChimp account to our app, view a free report on their list quality, purchase the validated email list, and sync results back to MailChimp. This enabled users to get back into compliance with MailChimp standards.
After incorporating feedback from early adopters, we are excited to announce the release of our newest MailChimp integration!
The Email Assurance integration offers one-click signup with MailChimp, and automatically imports and analyzes all email lists for data quality. Each list is given a free deliverability report card with a list quality score and deliverability overview. The list quality report can be used to determine when it is time to clean the list.
Depending on the list quality score, email marketers can purchase a One-time Tuneup or Email Assurance. Email list results are automatically synced back to the corresponding MailChimp account, with undeliverable addresses unsubscribed. Each purchase includes a comprehensive address-by-address analysis and 30 days free of Email Assurance.
Assurance is the first subscription service that scans and removes undeliverable email addresses proactively, before deliverability problems occur. Benefits of Email Assurance include improved open and click rates, better deliverability, lower bounces, higher email ROI, and more actionable email marketing metrics.
DataValidation's Email Assurance integration for MailChimp offers:
1-click signup + auto import of email lists
Free email data reports
Comprehensive email verification results
Automatic sync back to MailChimp
One-time and daily removal of undeliverable addresses
Free trial of Email Assurance with every purchase
Low monthly list maintenance subscription
Ability to link multiple MailChimp accounts
Email is time-sensitive. Don’t let getting flagged by Omnivore pause an important and timely email marketing campaign. Get back in compliance with MailChimp standards and improve your deliverability with Email Assurance.
In less than two weeks we went from an 87% reputation to 98% with SendGrid. We have pleased the ISP gods thanks to your team!— Mikhail Avady, IP SmartUP
I was a bit desperate yesterday after MailChimp blocked one of my uploaded lists. It is clear that DataValidation solved this very quickly. Thanks a lot!— Yves Van Hee, Atradius
DataValidation saved my life! I had to migrate the newsletter campaigns from a self-programmed system to Zoho Campaigns, and I recognized, too late, that the dataset was horrible. Zoho blocked me during the first campaign.— Hans-Henning Schulz, Deutscher Verlag für Gesundh
I LOVE your service. I’ve used the MailChimp integration, which works like a dream. I will be recommending your service to all my MailChimp clients as a “good practice” tool to add to their arsenal.— Bridget Gilchrist, Tin Soldier Ltd.
Thanks very much for cleaning my list, the service works very well.— Ross Debos, Sunday SouLounge
Super. I didn't expect the Mailchimp integration. It made everything painless.— Philip Owen, volgatrader.com
The service I have received has been fantastic. Without any doubt the best online service I have ever had. Thank you!— Andrés Gómez-Peña, IDB
On our first eNews to nearly 2,500 subscribers, we had only 5 bounce-backs and 7 unsubscribes. No way that would have been possible without your service! Thanks, DataValidation, for keeping us in compliance!— Jodie Rogers, University of Oregon
You guys are awesome. I've been looking for a platform like this for 2 months to vet media contacts for my startup so I don't trash our domain in spam traps. This was the most effective tool I've found, and I'll be using it again on the consumer side as we develop a direct email marketing campaign.— Jared Criscuolo, seededbox.com
Y’all have a great service with a nice clean, user friendly interface. Glad to be able to have multiple versions of our list to make use of. No doubt I’ll be using the services of your company again in the near future.— Cody Reid, Brunk Auctions
I'm very pleased with how fast I got a reply to my questions. Also very satified with the price and service. Great job.— Joshua Guilfoyle, New York City, NY
Very useful — helped us get over the hump with our first import of 6-year old data to MailChimp. Now running much more smoothly!— Alex English, Tampa Bay Regional Transportation Authority (TBARTA)
Thanks Data Validation! It was easy to use and after I studied the definitions, I was able to re-sort my data for upload to MailChimp. In addition, your tips about sending emails to the Accepts All emails was extremely helpful!— Jennifer Hoskins, PHR
It's awesome!! I was able to import the cleaned list of A's and B's into MailChimp no problem, whereas before cleaning with DV, MailChimp let me know a re-opt in would be required. I'm thrilled with this service!— Lily Starling, ParkWinters.com
We tried DataValidation on advice from a colleague. The service was easy to link to Mailchimp, and was extremely affordable.— Jodie Rogers, University of Oregon
We are VERY satisfied. Your service has refreshed our stale mailing list and contributed to the surrealistic celebration of the Domestic Research Society's 10th anniversary - high in the Julian Alps!— Alenka Pirman, Domestic Research Team
Your service has been outstanding, and I especially liked your LiveChat feature - very helpful!— Karen Burke, Crop King
We saved thousands of dollars that would have been spent on bounces and opt-outs by using DataValidation's cleaning tools. Now, we use their real-time protection so we never have a bad list again.— Blake, Perdue for Senate
Thank you very much! Your service is super!— Lexi Serebro, ToneDef.co.za
Thanks for your service, it was helpful and easy to use! MailChimp knew what they were doing when they recommended you.— Abby Rubottom, FloridaPromise.org
We are very pleased with your service and fast turnaround time. We ran a small list through and then sampled those emails through our email platform.— James J. Marks, Background Info USA