Making the decision to send a reengagement campaign is tough because it involves letting all of those uninterested “leads” go. If you’ve decided it’s time to kick your inactive subscribers to the curb, then you are half way there. You now see all of the benefits clearly, and you're in the right place! It's time to create a sweet reengagement campaign.
These campaigns have the ability to clarify what type of content your subscribers love, when they want to receive it, and how frequently . Not only do these campaigns give confirmation of your email marketing efforts, but, more importantly, they help to keep a highly responsive and engaged email list. Making the move to keep your lists as up-to-date as possible has the ability to strengthen your email testing, on-boarding process, and overall communication with customers.
It may sound like a lot of work, but your sender reputation is the only thing that ensures your emails get delivered. You have to work to protect it.
You've finally reached the fun part! Now it's time to decide what type of reengagement campaign you want to send. The type of campaign depends on your company, your product/service offering, and the type of customer you have. Here are a few we think are pretty cool, and some suggestions on how to make the most of them.
If you’ve made improvements, why not brag about them? Let your subscribers know what you are up to, and give them a reason to continue engaging with your company. Make them want to come back! Provide an opportunity to expand on your bragging, because surely they’ll want to “Learn More.”
Some people need to be reminded just how special they are! Let your subscribers know why you appreciate them, that you are thankful for their relationship, and you’re willing to do whatever it takes to keep them around. Approach your subscribers as those friends who always want to stay in the know.
If you feel like your communication has been a one-way street lately, you may need some confirmation that it still exists. Don’t be scared to ask if a subscriber still wants to hear from you. The worst they can say is no.
Work your way back into customers’ hearts by attempting to reconcile the relationship. Offer something special your subscriber cannot resist, something they cannot live without, or an offer that cannot be passed up.
Sometimes it’s okay to play the “we don’t want to bother you anymore” card. You’ve tried hard to make this relationship work and it isn’t quite doing the trick.
While we understand that each company and customer are different, these 15 campaigns do a great job of showing you some options to engage your customers, grab their attention, and offer them something special to give you a second chance.
You may love your subscribers and don't want to let them go, but by confirming your relationship you'll gain valuable insight and benefits. Have a great reengagement campaign you'd like to share? Post it below.