Knowledge Base > How It Works

What does the Free Report tell me?

Each list is given a List Quality Score on the front of the card, and a breakdown of the Email Assurance grades on the other side. The List Quality Score is an average based on the make-up of Email Assurance grades.

The front of each Report Card shows:

  • Date the list was imported to DataValidation

  • Number of current subscribers on the list

  • List Quality Score

  • If purchased, a green download button

  • ESP Account

The back of the Report Card shows the breakdown of Email Assurance grades (A+ to F).

By flipping over the card, the back of the Report Card shows:

  • The percentage of emails that have each Email Assurance grade

  • A description of each Email Assurance Grade

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