Knowledge Base > How It Works

How to use HubSpot to import and validate your email lists

The HubSpot Integration makes it easy to quickly verify email address lists from your HubSpot account in order to determine their quality before sending them out. You can import or export data between the two platforms using the integration we provide.

Getting Started

This step-by-step tutorial will show you how to use DataValidation and HubSpot together to improve your email marketing list quality and efforts.

What you need to get started:

  • a DataValidation account
  • a HubSpot account with at least 1 email list

You can also signup directly with Hubspot and grant us access to your HubSpot account. Just input your login credentials and you’re good to go. Signup HubSpot credentials

Connecting to HubSpot

Login to your DataValidation account and in the top right corner of your screen, you should see a red + Import lists button. Once you click on it, a new pop-up will appear. Import button

Click Link an ESP account and then select Link with HubSpot . Link with HubSpot

You will be redirected to HubSpot and asked to login to your account. By logging in, you are granting us access to the contact lists in your HubSpot account. Link account

Don’t worry; your HubSpot credentials are never shared with DataValidation.

Once you have authorized DataValidation to access your HubSpot account, you will see that your HubSpot account will appear in the import sources list. Select the list you wish to verify by clicking Import selected lists . Import sources list

Your list will be imported and analyzed to determine the number of email addresses in the list, and once the import finishes you will receive a Free Quality Report with a score from 0 to 100 which represents the overall health of your email list and a Grade Breakdown. Free Quality Report Free Quality Report

Don’t worry, you will receive an email notifying you when the validation process has completed.

Exporting Data Back to HubSpot

To sync the validation results back to your HubSpot account you will need to purchase the validated email list/lists. Click on Purchase for x tokens (x represents the number of email addresses in your list). You can add all the lists you want to validate to the shopping cart before checkout.

Complete the checkout and that’s it! Now your validated lists will be synced back to your HubSpot account.

During the export process we create a Group Property called DataValidation details in which you can view the grade assigned to a specific contact. You can filter your contacts based on this grade before sending your email campaign.



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