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Upload a Safe list to MailChimp

If you simply uploaded a MailChimp list to the DataValidation system, rather than linking an account, you’ll need to download the Safe list from DataValidation and upload directly to MailChimp. In the case that a linked MailChimp account is not automatically syncing back to your account, you can also upload the Safe list to your account manually.

First, download the list from the Email Assurance app. Click on the green download button on your list’s Report Card to download the Safe list.

Login to your MailChimp account and access Lists on the Dashboard. You can upload the Safe List by creating a new List, or by adding it to an existing List.

Upload a Safe List by Creating a New List

To use the Safe list to create a new List in MailChimp, access the Lists tab and click on Create List. Input details to create a new list and save. Please note: When you upload a new List, MailChimp will scan and remove any duplicates from the import, although MailChimp does not recognize duplicate email addresses across lists.

Import subscribers from from a CSV file and browse for the downloaded Safe list. After selecting the your list for upload, you’ll need to match the columns in your uploaded list with any current merge fields you have saved in your MailChimp account. If you previously linked a MailChimp account to DataValidation and had results automatically synced back, custom fields for deliverability data should already be saved to your list.

DataValidation uses custom fields to store Email Assurance Grades and Deliverability Codes for individual subscribers. If these fields are already saved, they will be available for selection when using the drop down menu to select the Column Name.

If these fields have not been saved to your List yet, you can use the drop down menu to create a new column/field by selecting New Column Name. Use the names provided for each new column: grade, click, open, hard, optout, complain, trap, and deceased. This subscriber-level deliverability data is what determines an address’ Email Assurance Grade.

All of the addresses in the Safe list are considered Safe to. Once your new list has been created, you’re ready to deploy mail!

Upload a Safe List to an Existing List

To add a Safe list to an existing list in MailChimp, use the drop down menu next to an existing list and click on Import.

Import from from a CSV file and browse for the downloaded Safe list. MailChimp will scan and remove any duplicates from the import, although MailChimp does not recognize duplicate email addresses across lists.

After selecting the Safe list for upload you’ll need to match the columns in your uploaded list with any current columns you have saved. If you previously linked a MailChimp account to DataValidation and had results automatically synced back, then custom fields should be saved to your list.

If these fields have not been saved to your List yet, you can use the drop down menu to create a new column by selecting New Column Name. Use the column names provided: grade, click, open, hard, optout, complain, trap, and deceased. This subscriber-level deliverability data is what determines an address’ Email Assurance Grade.

DataValidation uses these fields to store Email Assurance Grades and Deliverability Codes for individual subscribers. If these fields are already saved, they will be available for selection when using the drop down menu to select the Column Name.

What do the codes in my Email Assurance Report mean?

If you’re adding a Safe list to an existing MailChimp List, you’ll need to make you have segments set up. Segments will ensure that you only deploy mail to deliverable subscribers in your list, and can be created based on the fields you have saved.

If you already have segments setup for Safe, Accept-All and Indeterminate addresses, the email addresses in your newly added Safe list will automatically populate in the Safe category.

Create a Safe segment

Creating segments for Safe addresses (those with A+ and A grades) will ensure that you’re only deploying mail to deliverable addresses.

Create a segment by accessing the List, using the drop down menu under Manage Subscribers, and clicking on Segments. Create a Safe segment by setting subscribers to match any of the following criteria:

Grade [is] A+

Grade [is] A

This criteria will ensure that only addresses with Email Assurance Grades of A+ and A are in the Safe segment. Preview to make sure the count of addresses in your newly created segment matches the total number of Safe addresses you imported to the existing list, and save the segment.

Once you’ve created a Safe segment for you existing list, you’re all set to deploy mail! Check Auto-Update to have any new subscribers added to this List (with Email Assurance Grades of A+ and A) will automatically be added to the Safe segment.

Deploy Mail to Safe Addresses

To send a campaign to your Safe list, access the Campaign tab in the MailChimp dashboard and click Create Campaign. Choose the type of campaign you’d like to send and then select the List you’d like to mail to.

Select Send to a Saved Segment, and choose Safe from the drop down menu.

If you are having trouble, or need assistance, please chat with one of our Customer Advocates.



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