How It Works
What do the codes in my Report mean?
Get started with DataValidation by linking an ESP account or uploading an email list (via .csv or .txt). For every email list (imported through ESP or uploaded to our system) you will receive a Free Quality Report.
1. Free Quality Report
This report card provides you analysis preview of the emails from your list. You will be able to see the Quality Score of your list and what percent of your email list got a specific grade. This will help you make an informed purchase decision
- we believe it should always be free to know the status of your email list, at any time. Your Free Quality Report will provide you with the following information.
2. Email Validation Grades:
A+ (Deliverable + Engagement Activity)
The emails given a grade of A+ have been determined to be deliverable. They also have engagement history concerning email clicks and opens. Is always safe to send email campaigns to these email addresses!
The emails that received an A grade have been determined to be deliverable. A deliverable result means the recipient's mail server stated the recipient exists. These addresses are also Safe.
These emails have been deemed as Accepts-All . A server that accepts all email means that the hostname has been set to accept any mail. This is commonly seen in business email addresses and in many cases, the server will
accept all mail and then bounce it back to sender, which in turn hurts the sender's IP Reputation. Sending to an Accept All domain may increase your bounce rates and/or lower your open rates and we do not recommend sending to this
category. All emails with a grade of B should be segmented (until later confirmed valid).
In checking for an email, we were not able to do anything. The email address seems to have a mail server that is running and accepting connections, but we are unable to connect. We do not recommend sending to the Indeterminate category.
All emails with a grade of D should be segmented off your list.
The emails given a grade of F have been deemed as undeliverable and are therefore, invalid. These emails are unsafe to send to! These addresses should always be unsubscribed from your email database. After reviewing your Free Quality
Report you'll be able to make an informed purchase decision. Upon purchase, you will have access to your list's Address-by-Address Analysis.
Address-by-Address Analysis File Report
Your Free Quality Report has already provided you with the number of emails that have each grade. Now, with your Address-by-Address Analysis, you can dive deep into your email list to see exactly which emails have which grade, and segment
your list based on the grades. In your Address-by-Address Analysis you will also have extra info about email addresses:
Disposable/not disposable (DI/NOT-DI)
Email addresses that point to domains like trashmail.com and mailinator.com are utilizing a disposable email service. These services enable users to create one-time email addresses in order to receive initial communications from a service
(such as an activation email) and then are discarded. It is highly recommended you do not mail to disposable email addresses.
Role based / not role based (RB/NOT-RB)
A role email is an address that's typically associated with a function (postmaster, support, sales, etc.) instead of a person. In some instances, mailing to a role address can lead to a decreased open rate and is generally advised
against while sending marketing email.
Normalized / canonical email
There are some email providers that accept several variants of the same email address. That’s the reason why, before validating, we transform it into a Canonical version. The idea is that email providers accept several
variants of the same email address. The domain of the email is insensitive, which means that test@Example.com is the same as email@example.com. Canonical version of email addresses is also used when generating the unique results