Knowledge Base > How It Works

How to use HubSpot to import and verify your email lists

The HubSpot Integration makes it easy to quickly verify email address lists from your HubSpot account in order to determine their quality before sending them out. You can import or export data between the two platforms using the integration we provide. Get started with HubSpot email verification with our simple guide.

Getting Started

This step-by-step tutorial will show you how to use DataValidation and HubSpot together to improve your email marketing list quality and efforts.

What you need to get started:

  • a DataValidation account
  • a HubSpot account with at least 1 email list

You can also sign-up directly with Hubspot and grant us access to your HubSpot account. Just input your login credentials and you’re good to go.
HubSpot credentials

Connecting to HubSpot

Login to your DataValidation account and in the top right corner of your screen, you should see a red + Add lists button. Once you click on it, a new pop-up will appear.
Import button

Click Integrations and then select Link with HubSpot.
Link with HubSpot

You will be redirected to HubSpot and asked to login to your account. By logging in, you are granting us access to the contact lists in your HubSpot account.
Link account

Don’t worry; your HubSpot credentials are never shared with DataValidation.

Once you have authorized DataValidation to access your HubSpot account, you will see that your HubSpot account will appear in the import sources list. Select the list you wish to verify by clicking Import selected lists.
Import sources list

Your list will be imported and analyzed to determine the number of email addresses in the list, and once the import finishes you will receive a Free Quality Report with a score from 0 to 100 which represents the overall health of your email list and a Grade Breakdown.
Free Quality Report
Free Quality Report

Don’t worry, you will receive an email notifying you when the verification process has completed.

Exporting Data Back to HubSpot

To sync the verification results back to your HubSpot account you will need to purchase the verified email list/lists. Only after checkout will you be able to use the email database cleaner with your HubSpot account. Click on Add to cart, which will add the list to your cart. You can add all the lists you want to verify to the shopping cart before checkout.

Complete the checkout and that’s it! Your verification results will now be synced back to your HubSpot account.

In order to have the results display in your list as new columns, click on Customize, then click on Edit Columns, then scroll down to the bottom of the list, under DataValidation Details, and check the checkboxes for the columns you want to have added, and click Save.

HubSpot Edit Columns

HubSpot Save Columns

HubSpot View Columns

Below you can find a brief description of each column:

  • DV grade - contains the grade that was assigned to each email address
  • DV grade for merged contact - contains the grades for additional email addresses that may be associated with the same contact
  • DV is disposable - tells you if the email address is disposable (temporary) or not
  • DV is role-based - tells you if the email address is a role-based email address or not
  • DV safe to send - tells you if an email address is safe to send to or not. Basically this column tells you if the email address was graded A+/A or not, as these are the addresses that were confirmed as valid by our system

We encourage you to check our Knowledge Base article that explains the verification results in more detail.

The information we sync to your Hubspot account can be used to filter your list and send your campaigns only to a certain segment of your list. To create a filter, click on + Add filter, then scroll down under DataValidation Details and click on the filter that you want to apply.

HubSpot Filter Contacts

Next, put in the criteria that you want your addresses to be filtered by. The easiest way to go about this is to select the DV safe to send filter and put in Yes under Contains, which will only take the email addresses that are safe to send to, the ones graded A+ and/or A.

HubSpot Filter Contacts

Furthermore, you can stack up multiple filters. For example, you also add the NOT-DI email addresses under the DV is disposable, in order to keep the disposable email addresses out of your sending list, and then do the same thing for role-based emails, if you want to have only non-role-based emails in your list. This way you have full control over your list, in light of the verification results.

If you need further assistance, please do not hesitate to reach out to us on LiveChat, or write to us at [email protected].

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